Somerset County Business Partnership Announces Naming Rights Partnership with Unity Bank

Somerset County Business Partnership Announces

Naming Rights Partnership with Unity Bank

Somerset Business Hub Now “Powered by Unity Bank” 

at New Downtown Somerville Location

SOMERSET, NJ | APRIL 2025 - Somerset County Business Partnership (SCBP) is proud to announce a multi-year partnership agreement with Unity Bank, which includes exclusive naming rights to the Somerset Business Hub at its new location, 50 Division Street, in downtown Somerville. The partnership highlights Unity Bank’s dedication to supporting local businesses and fostering entrepreneurship within Somerset County.

The Somerset Business Hub, established in 2024, is a modern, state-of-the-art facility designed to drive growth, innovation, and collaboration among the business community. With Unity Bank’s support, the Hub now proudly carries the moniker “Powered by Unity Bank,” emphasizing the bank’s commitment to empowering businesses in the region.

Designed with versatility and technological advancement in mind, the Business Hub offers a variety of features tailored to meet the needs of Somerset County’s dynamic business environment:

Cutting-edge audiovisual technology to enable seamless in-person, hybrid, and live-streamed meetings.

Flexible layouts for events ranging from intimate gatherings to larger conferences accommodating up to 50 attendees.

Accessibility and convenience, located in vibrant downtown Somerville, surrounded by local amenities.

Hospitality services, including catering options and event coordination assistance.

The Hub is free and open to the business community, providing businesses the opportunity to utilize the space for educational programming, mentorship, networking events, and more. It combines business education with an energizing and fun environment that inspires collaboration and innovation.

“Thanks to Unity Bank’s commitment, we were able to build the Somerset Business Hub as a modern conference center for our business community,” said Chris Edwards, President & CEO of Somerset County Business Partnership. “Hundreds of businesses have already used the Hub for educational programming, mentorship, podcast services, and networking events. Through this agreement, we can reach even more small businesses that need our services.

“Unity Bank is honored to partner with the Somerset County Business Partnership to support the Somerset Business Hub and the local businesses it serves,” said James Hughes, President & CEO of Unity Bank, said. “This collaboration reflects our commitment to empowering entrepreneurs, fostering innovation, and strengthening our community. Together, we’re investing in a brighter future for Somerset County’s business leaders.”

To celebrate this exciting collaboration, a ribbon-cutting ceremony was held at the Business Hub, featuring Unity Bank leadership and SCBP board members.

Photo Caption (Left to Right): 

Thomas Casey, Board Secretary - Somerset County Business Partnership

Carmen Cerreto, Business Development Officer - Unity Bank

James Donovan, Chief Lending Officer - Unity Bank

Daniel Sharabba, Chief Retail Officer - Unity Bank

Monica Martinez Milan, Board Chairperson - Somerset County Business Partnership

James Hughes, President & CEO - Unity Bank

Crystal Rose, Marketing Director - Unity Bank

Chris Edwards, President & CEO - Somerset County Business Partnership

About Somerset County Business Partnership:

At Somerset County Business Partnership, helping businesses succeed is at the forefront of what we do. From small businesses, large corporations, or nonprofits, our events and programs are designed to meet the diverse needs of our members. We achieve this through business advocacy, sharing access to information that can help businesses grow, and events and networking opportunities so members can build relationships.

About Unity Bancorp, Inc.

Unity Bancorp, Inc. (NASDAQ: UNTY) is the parent company of Unity Bank, a financial services organization based in Clinton, New Jersey. Unity Bank operates 21 branches across New Jersey and the Lehigh Valley, Pennsylvania, offering community-focused commercial banking services, including deposit accounts, loans, and digital services. For details, visit unitybank.com or call 800-618-BANK (800-618-2265). Unity Bank is a member of the Federal Deposit Insurance Corporation (FDIC). To learn about FDIC insurance, visit FDIC.gov.