SBH Workshop: RFPs and Proposals 101

RFPs can be one of the most reliable ways to win new business if you know how to spot the right opportunities and respond in a way evaluators can easily score. In RFPs to Wins: A High-Level Guide to Building Strong, Winning Proposals, Jeannie Mark, CP APMP (owner of Alta Verba Consulting, LLC) will provide a practical, big-picture walkthrough of the RFP and proposal process from understanding what an RFP is and whether it’s worth pursuing, to the essential elements that make a proposal clear, compliant, and compelling. Attendees will leave with a simple framework they can apply to organize responses, strengthen messaging, present data effectively, and avoid common mistakes that cost points.

Discussion Will Include:

•  What an RFP is (and how it differs from a grant) + the key components to understand quickly
•  How to decide if an RFP is worth responding to
•  The foundations of a strong proposal: structure, compliance, and evaluator-friendly readability
•  How to communicate value clearly (cutting fluff and jargon; using proof points and data)
•  Common proposal pitfalls and easy upgrades you can implement right away