SBH Workshop - Communicating Value for Business Growth

Description

Effectively communicating value is essential for building strong customer relationships, influencing decision-making, and driving business success. Whether engaging with potential clients, partners, or investors, the ability to articulate value with confidence can set a business apart in a competitive market.

This interactive 2-hour workshop, designed for members of the Somerset County Business Partnership, equips participants with the skills to craft compelling messages that resonate with their audience. By blending logic and emotion, leveraging persuasive evidence, and refining their approach, participants will learn how to position their offerings in a way that drives action and long-term engagement.

Upon completion of this workshop, participants will be able to:

• Confidently state their ability to create value for customers.
• Present solutions that appeal to both logic and emotions.
• Use evidence effectively to persuade and build credibility.
• Develop a structured plan to communicate solutions with impact.