The Small Business Network: Maximizing your Marketing ROI

Description

Maximizing Your Marketing ROI: How to Focus on What Actually Works

In today’s crowded marketplace, it’s easy for business owners to waste time and money on marketing that doesn’t connect with the right audience. In this session, Pamela Bogart, owner of Leave It To Bee, will walk you through how to spend your marketing dollars the right way by understanding your ideal customer, refining your message, and choosing the most effective platforms for your business.

You will learn how to identify where your clients actually are, how to reach them with the right mix of social media, web, and local marketing, and how to evaluate what is working and what is not. Whether you manage your own marketing or work with an agency, you will leave with clear, actionable steps to make your marketing budget go further and perform better.

Pamela Bogart is the owner of Leave It To Bee, a boutique marketing consultancy and social media management agency based in Somerville, New Jersey. Pamela and her team have been bringing the buzz to small and mid-sized businesses by strengthen their brand presence and attracting ideal clients through strategic, results-driven marketing. Known for her practical and approachable style, Pamela has helped dozens of local business owners turn confusion into clarity when it comes to marketing, focusing on what works, why it works, and how to make every dollar count.