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SBH Workshop: RFPs and Proposals 101

April 9, 2026 9:00 AM - 11:00 AM (EDT)

Description

RFPs and Proposals 101: A High-Level Guide to Building Strong, Winning Proposals 


RFPs can be one of the most reliable ways to win new business if you know how to spot the right opportunities and respond in a way evaluators can easily score. In RFPs to Wins: A High-Level Guide to Building Strong, Winning Proposals, Jeannie Mark, CP APMP (owner of Alta Verba Consulting, LLC) will provide a practical, big-picture walkthrough of the RFP and proposal process from understanding what an RFP is and whether it’s worth pursuing, to the essential elements that make a proposal clear, compliant, and compelling. Attendees will leave with a simple framework they can apply to organize responses, strengthen messaging, present data effectively, and avoid common mistakes that cost points.

Discussion Will Include:

•  What an RFP is (and how it differs from a grant) + the key components to understand quickly
•  How to decide if an RFP is worth responding to
•  The foundations of a strong proposal: structure, compliance, and evaluator-friendly readability
•  How to communicate value clearly (cutting fluff and jargon; using proof points and data)
•  Common proposal pitfalls and easy upgrades you can implement right away



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