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SBH WORKSHOP - Understanding Who You Are Marketing To

October 28, 2025 9:00 AM - 11:00 AM (EDT)

Description


Presented by Erin Klebaur, President of Imbue Creative: Identifying and Reaching Your Ideal Prospect
The best way to understand how to reach your audiences through the right channels, both digital and traditional, is to clearly define your best prospects. This workshop will walk you through our highly-effective (and fun) “persona development” process, which will help you develop your own plan for clearly defining and leveraging your core buyer personas. Topics will include:
  • Defining facts, behavior patterns, goals, and pain points.
  • Understanding the motivation behind the actions of your prospects.
  • Moving beyond target markets or job titles to start defining your prospects as real people—real purchasers with real needs—so you can reach them where they are most likely to engage.
By learning our proven process, you will have the tools you need to continually target and refine your ideal prospects so you can work to connect with them through more-relevant content, designs, and user experiences.

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